After 2 years¡¯ efforts, Darun finally obtained approval of its trademark with the ¡°Certificate No. 6568025¡± and ¡°Certificate No. 6568026¡± for Category 37 & 39 services from the Trademark Office of State Administration of Industry & Commerce of PRC. From now on, the red and blue trademark will be proudly dancing on all project sites.
The successful registration of the Darun trademark stands for a branding and standard operation stage with improved market competitiveness and clearer target and tasks for all Darun staff. We need to consolidate and accumulate our tangible and intangible assets, expand our market share, maintain our engineering quality and credibility in the industry so as to build Darun into a well-know brand recognized by the whole industry, thus making the best use of the brand effect and enterprise spirit.
Trademark is an intellectual property exclusive for the product operator and production quality, which is strictly protected by the State (International) law.
Meaning of the Darun Trademark
The trademark is made of the two initials of ¡°Da Run¡±, the left part is am embossed ¡°D¡± and the right part is an engraved ¡°R¡±.
The trademark is red and blue.
¡°D¡± is a red semi-circle like a sun, the color of the CPC flag. The red color symbolizes that the light of the CPC is shining on the Darun Company all the time and the company is growing stronger under the leadership of the CPC.
¡°R¡± is blue, the color of the ocean, where our water engineering industry works. A ship cannot leave the sea, and blue can best represent the feature of our company. This has 2 meanings: Darun will not develop without the sea; Darun's spirit and energy will be as strong as the sea.
There is a curve between the ¡°D¡± and ¡°R¡±, wider in the upper part and narrower in the lower part. Doesn't it look like a navigation channel? Yes, this white curve stands for the navigation channel, which responds to our company nature of ¡°Navigation Channel Construction¡±.
¡°R¡± has an irregular and dynamic shape. Look at the two legs of ¡°R¡±, with a slightly bending back leg, and the toes of the front leg touching on the ground. Doesn¡¯t that look like a man walking fast? Yes, this is the right symbol that all our Darun people are working hard to driver Darun walk fast on the road.
¡°R¡± has a quadrangle in the center, which is a symbol of making friends all over the world and welcoming talents from every where.
